Keller, kevin lane, marketing management, upper saddle river. Management a marketing sportu eva caslavova databaze knih. Pdf on nov 21, 2019, josef voracek and others published effects of sports personalities in marketing. Marta arsovska marketing and sales manager vap mak. The authors evaluate the brand personality of each of these sport events as a set of. Postoje firem ke sponzorovani sportu v ceske republice v obdobi ekonomicke krize. Management and marketing concept of production for the development of motorcycle sport objectives. View evelina chakarovas profile on linkedin, the worlds largest professional community. View anett papps profile on linkedin, the worlds largest professional community. Departamentul managementmarketing, feaa craiova youtube.
Pdf effects of sports personalities in marketing communication on. Pdf competition and customer loyalty of fitness centres in the. Predmet management a marketing sportu typ zkousky prakticka obor ekonomika a podnikani zamereni management sportu forma denni distancni zkousejici bc. Loyalty is the clients predisposition to select a preferred provider and the tendency to resist any persuasion from the competition crosby and johnson, marketing management 4. Summary this bachelor thesis is primary focused on the analysis of work and management in marketing department of the floorball club fbc liberec. Identification of ice hockey world championship international sport event through brand personality. The brand personality of large sport events request pdf. The paper provides new metaphors to frame brand management for systemlevel competition, a new orientation to create novelty in marketing, and a new path to solve complex problems of marketing and. Brand management of hilti in czech and slovak republics with focusing on direct marketing and direct sales planning and realization of strategic activities atl radio, billboards, internet, advertising etc. East west publishing compeny a east publishing, 172 s. Evelina chakarova marketing and advertising manager. Prace je zakoncena kapitolou sportovni marketing v oblasti automobiloveho sportu. Experienced marketing manager with a demonstrated history of working in the information technology and services industry. Management a marketing sportu catalog of frantisek.
Quality of sport services of commercial health and fitness facilities in. The program consists of many courses in economy, finance, business strategies, leadership, management, strategic marketing and marketing communications, as well as consulting. The book is an exceptional guide to the important field of communication. Ekonomika a podnikani msp mz2019 maturitni temata pro 1. Management a marketing sportovni udalosti bakalarska prace is mu. Management a marketing sportu odborna literatura a. Nasleduje kapitola zamerena na specifika sportovniho marketingu. Zde autor vyutil sve bohate zkusenosti z tohoto prostredi a popsal marketingovou. Firma je pouziva k tomu, aby dosahla firemnich cilu caslavova. See the complete profile on linkedin and discover evelinas connections and jobs at similar companies. Sorry, we dont have any ads matching your criteria.
See the complete profile on linkedin and discover renatas connections and jobs at similar companies. New approach to the roles of marketing and sales as there is less and less time for all the processes recently, there has been a new division of roles among strategic marketing, product management and sales. Dnes objednate, zitra vyzvednete a muzete zacit cist. See the complete profile on linkedin and discover nenas connections and jobs at similar companies. Pdf attitudes of companies to sport sponsorship in the czech. Management a marketing sportu eva caslavova martinus. View renata pozdechovas profile on linkedin, the worlds largest professional community. Renata pozdechova marketing and communication department. Publikace reaguje na moderni trendy v rizeni sportovnich organizaci, ktere smeruji k jejich efektivni praci. V bezne provozni dobe lze v prizemi ustredni budovy vracet knihy a jine vypujcene dokumenty v samoobsluznem automatu. Effects of sports personalities in marketing communication on the. In this current period of time during europes economic crisis, marketing expenditure.
Hledate management a marketing sportu od eva caslavova. Nakupujte knihy online vo vasom oblubenom knihkupectve martinus. According to caslavova 2009 sportmanagement is divided into two basic roles sport versus management and commerce. Management a marketing sportu odborna literatura a pravnicka. All the documents concerning my academic achievements are available upon request. View nena krasevec misics profile on linkedin, the worlds largest professional community. Daniela kalousova marketing director ac marca linkedin. Being an active and creative perfectionist, i try to do my best and bring in unique ideas and solutions on every single working day. First published april 11th 1969, by yugoslav marketing association yuma, with aim to support marketdriven business practice, modern management. New types of information for marketing and sales phdr. Management a marketing sportu a cestovniho ruchu doc. Poslijediplomski specijalisticki studij marketing posebnih podrucja nositelj studija. John rossiter and steven bellman provide brilliant insights into marketing communications. Caslavove, marketing management od philipa kotlera a marketingova komunikace a.